By 2019, a whopping 80% of global consumer Internet traffic will result from video. Actually, 64% are more likely to purchase a product online after watching a video (Source: Hubspot).
Videos have a compelling way of building trust and getting viewers to take action. It’s a powerful tool to increase awareness, foster engagement, drive traffic to your content, and generate leads and sales online. In an era where consumers are flocking to videos to discover more about products and brands, implementing a strong video marketing strategy is key to connecting and reaching your desired audience in 2017.
Here’s how to successfully use video marketing to promote your brand and achieve results from your online efforts.
#1 Share Your Brand’s Story
Capture and draw your audience into your brand message by using storytelling. This time-tested tactic works great in humanizing your brand, making you relatable, and creating memorable experiences.
You see, people connect with you through your story. It’s what separates you from the other brands fighting for consumer’s attention. Share your story on video by delving into the “why” behind your brand. Tell what motivates your team to wake up and go to work every day and what gives you the slight edge above the competition.
#2 Promote Your Products and New Launches
Perhaps a no-brainer, using videos to present your products and highlight new ones is killer to showing demonstrations and pointing out the benefits of use. As mentioned, viewers find it helpful to watch videos that go deeper into the features of products. They’re much easier for customers to understand and see how it works versus reading instructions.
Provide a few short videos like how-to’s that show your product in action and how they can utilize it for customer success. Got a new product? Promote your product launch with a series of videos to share on social media and to your list.
Really WOW your customers by answering FAQs on videos. Create short, 2-minute videos addressing common inquiries most asked by prospects and customers. This strategy can really build up your YouTube channel, giving you more video real estate online.
#3 Leverage Live-Streaming Video
Live-streaming videos are creating tons of engagement on social media. People are spending 3 times longer watching live videos than ones that have already been recorded (Source: Social Media Today). Since most auto-play right into the newsfeed of your followers, this tactic is successful in getting in front of your audience and increase awareness.
Host live Q&A sessions where viewers can ask and receive responses in real-time
Promote your new hot off the press blog post
Live product demo
Report breaking or trending news
Highlight office shenanigans
#4 Share and Encourage Video Reviews
One of the best ways to build trust with prospects and increase sales is by sharing user-generated content, or content created by your customers giving their review or experience with your product. Customer reviews have an incredible impact on potential buyer’s perception of your brand, with 88% saying that they trust online reviews as much as personal recommendations!
These reviews are even more effective when it’s shared through video, therefore, build a treasury of user-generated videos by asking your customer to share quick feedback of your product on video on social media. Be sure they use a branded hashtag so your team can easily monitor these pieces and allow it to bring more awareness to your brand.
Also, you can interview happy customers and compile these reviews into one persuasive marketing video.
#5 Repurpose Popular and Evergreen Content
The benefit to blogging consistently is that you end up with a vault of fresh content to repurpose into other content forms like infographics, audios, email content, and of course, videos. It’s a great way to extend the life of your best evergreen content and engage different audiences over different platforms.
Take major highlights of your most popular blog posts (perhaps the subheadings) and create videos for each part, like a video series. You could also do one long video that discusses the blog post in full length. Either way, convert your blogs into videos to give your followers another channel to digest your content.
In 2017, it’s vital to ramp up your video marketing to connect with today’s consumer. Videos are chief assets to yielding results like click-throughs, shares, lead generation, and sales. It is one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.