PPC Display Advertising Services in Beirut, Lebanon

Reaching high value audiences using geographic, behavioral, and contextual targeting.

What is Google Display Advertising?

While SEO and most Paid Advertising campaigns focus on getting more visitors to your website from the search results with the most commercial intent (readiness to buy), a typical user’s time is not within a search engine. Instead, they are reading and visiting thousands of other websites for news, information, entertainment, and more.

Successful display advertising proactively targets new customers by placing interesting, relevant ads in front of them when they’re most likely to convert. Display advertising is best for building awareness and to funnel more visitors to your website. For example, if you’re launching a new product or trying to establish your brand.

Display ads can easily complement any PPC campaign you are running. We’ll make sure your ads are only shown on high quality websites and to high quality visitors interested in your services and products. It takes a lot of strategy to win at display advertising. Overall, while challenging, when done right it can drive great results.

Display Ads Types

The display network is a vast landscape with many different available ad formats. Each ad format has it’s pros and cons, and each work better under certain circumstances more than others. We’ll be designing and bidding on the ad formats that most closely align with your marketing goals.

Text Ads

Same as an ad on Google Search. Includes a headline, two lines of text (35 characters each), and a URL.

Image Ads

These ads let you include relevant images, customized layouts, and background colors.

Interactive Ads

Interactive ads are essentially image ads that have interactive elements, animations, or other aspects that can change depending on who is looking at the ad and how they interact with the ad.

Video Ads

Create an ad and embed a video that plays directly within it. Further customize video ads with image galleries and CTAs.

Dynamic Product Ads

Automatically promote relevant products from your entire catalog across any device.

Gmail Ads

Image and text ads show directly inside the Gmail inbox of your target customer. Advertisers are charged when the ad is fully expanded inside the inbox.

Display Advertising Strategy

At Compiac, we start by analyzing your target audience. We break them down by demographic, interests, behaviors and the sites they frequent. This analysis gives us a great starting place, but we don’t stop there. As your campaign runs, we continually reevaluate our strategy. This allows us to narrow down where and how we advertise to produce the most conversions for the lowest cost possible

Audience Targeting

To succeed at display advertising, your ads need to show up in front of users in the right place, at the right time. Fortunately, platforms like Google offer a variety of powerful contextual targeting options to place ads in front of users where and when they’re most likely to respond. The best way to get noticed is to advertise to an audience that is highly interested in your offering.

Creative Display Ads Design

At Compiac, we handle the whole graphic design and optimization process in-house. This allows us to quickly and effectively generate great display ads. As soon as we define your audience and strategy, our team of graphic designers and professional copywriters will work with you to create ads that can increase your click-through rates while ensuring that the Ad message aligns with your brand’s image and goals.

Clear Performance Reporting

The best part about a digital campaign is being able to see it work. Once your campaign is launched, we will regularly monitor your progress in order to recognize areas in need of improvement. As issues are determined, we optimize your ad accordingly. Our team provides detailed reports with analytics and performance evaluation. At Compiac, we hold transparency with our clients in the highest regard while offering the best service that we possibly can.

Get Started with Your Display Advertising Campaign

Display Advertising FAQs

How Google Display Network works?
The GDN shows your ads on websites in the form of banner ads, image ads and occasionally, responsive ads. Responsive ads are automatically adjusted to fit the theme and space of the website they’re placed on. Google lets you manage, target and budget for your ads within the tool. If you’re new to all of this, we recommend getting help from an expert to get the most out of your advertising spend.
Which websites are part of Google Display Network?? 
The Display Network works across more than 2 million websites worldwide. This comprises desktop sites, mobile sites and apps. Where your ad is displayed depends on the targeting options you select, so Google can try to get the context right for your campaign.
How much does Google Display Network cost?
Like most digital strategies, there’s no set answer to the cost of GDN. On average, the CPC for the Display Network is around $1 USD. Have a quick chat with us at Impressive to find out about costs for your unique campaign, and the kind of ROI you can expect.
How to setup a Google Display Network campaign?
You can choose whether to manually set up your display campaign, or have Google use their own tools to create the campaign they think best suits your objectives. There are multiple steps to follow if you would prefer to set this up manually, so check this guide by Klient Boost for more information.
Where do Google Display Network ads appear?
Responsive display ads fit into whatever ad space is available, as they can transform themselves to fit where it has to go. Banner ads are found across the top of a webpage, whereas vertical skyscraper ads can be seen on the side of a page.

Interested in Running a Display Ads Campaign for your Small Business?

If you’re ready to get started on growing your business and making more online sales through display advertisements, contact us today. Our team is experienced in helping small businesses grow their online presence. Learn more by calling us today: +9613341290