PPC Display Advertising Services in Beirut, Lebanon
Reaching high value audiences using geographic, behavioral, and contextual targeting.
What is Google Display Advertising?
While SEO and most Paid Advertising campaigns focus on getting more visitors to your website from the search results with the most commercial intent (readiness to buy), a typical user’s time is not within a search engine. Instead, they are reading and visiting thousands of other websites for news, information, entertainment, and more. Google Display Ads can easily complement any PPC campaign you are currently running.
Successful display advertising proactively targets new customers by placing interesting, relevant ads in front of them when they’re most likely to convert. Display advertising is best for building awareness and to funnel more visitors to your website. For example, if you’re launching a new product or trying to establish your brand.
Our expert team can manage display campaigns for businesses of all types. We’ll make sure your ads are only shown on high-quality websites and to visitors interested in your services and products. It takes a lot of strategies to win at display advertising. Overall, while challenging, when done right it can drive great results.
Google Display Ads Types
Google display network is a vast landscape with many different available ad formats. Each ad format has it’s pros and cons, and each work better under certain circumstances more than others. We’ll be designing and bidding on the ad formats that most closely align with your marketing goals.
Text Ads
Same as an ad on Google Search. Includes a headline, two lines of text (35 characters each), and a URL.
Image Ads
These ads let you include relevant images, customized layouts, and background colors.
Interactive Ads
Interactive ads are essentially image ads that have interactive elements, animations, or other aspects that can change depending on who is looking at the ad and how they interact with the ad.
Video Ads
Create an ad and embed a video that plays directly within it. Further customize video ads with image galleries and CTAs.
Dynamic Product Ads
Automatically promote relevant products from your entire catalog across any device.
Gmail Ads
Image and text ads show directly inside the Gmail inbox of your target customer. Advertisers are charged when the ad is fully expanded inside the inbox.
Display Advertising Strategy
At Compiac, we start by analyzing your target audience. We break them down by demographic, interests, behaviors and the sites they frequent. This analysis gives us a great starting place, but we don’t stop there. As your campaign runs, we continually reevaluate our strategy. This allows us to narrow down where and how we advertise to produce the most conversions for the lowest cost possible
Audience Targeting
To succeed at display advertising, your ads need to show up in front of users in the right place, at the right time. Fortunately, platforms like Google offer a variety of powerful contextual targeting options to place ads in front of users where and when they’re most likely to respond. The best way to get noticed is to advertise to an audience that is highly interested in your offering.
Creative Display Ads Design
At Compiac, we handle the whole graphic design and optimization process in-house. This allows us to quickly and effectively generate great display ads. As soon as we define your audience and strategy, our team of graphic designers and professional copywriters will work with you to create ads that can increase your click-through rates while ensuring that the Ad message aligns with your brand’s image and goals.
Clear Performance Reporting
The best part about a digital campaign is being able to see it work. Once your campaign is launched, we will regularly monitor your progress in order to recognize areas in need of improvement. As issues are determined, we optimize your ad accordingly. Our team provides detailed reports with analytics and performance evaluation. At Compiac, we hold transparency with our clients in the highest regard while offering the best service that we possibly can.
Get Started with Your Display Advertising Campaign
Display Advertising FAQs
Display ads can be a quick and easy method for increasing brand awareness and driving high-quality traffic to your site. Their visual nature makes them a powerful form of advertising that instantly catches the eye of potential customers.
Interested in Running a Display Ads Campaign for your Small Business?
If you’re ready to get started on growing your business and making more online sales through display advertising, contact us today. Our team is experienced in helping small businesses grow their online presence. Learn more by calling us today: +9613341290