No inbound marketing campaign is complete without a consistent and ongoing performance review. It’s vital to track the results throughout the entire marketing process and to have a clear analytics that shows the ROI of efforts.
We will closely monitor many metrics and analytics, including:
Traffic to Lead Ratio
Reach and engagement
Email marketing performance
Landing Page Conversions
Blog Post Visits
Knowing and understanding this information can give us a better idea of what’s working, and what’s not, and help us tweak and optimize the inbound marketing strategy and tactics to ensure that your program is generating the kind of leads and new business that meet or exceed your goals.