By creating a compelling offer strategy and deploying conversion paths that effectively convert visitors to leads, we're able to build your pipeline and put you on track to exceeding your revenue goals.
Our team of inbound marketing experts works with you to understand your sales cycle and target buyer personas inside and out. From there we develop an effective content strategy with offers targeted to each persona at each stage of the sales cycle. This ensures that your personas always have the answers they need when they need them.
Calls-to-Action- Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar". Calls-to-Action is an essential element to promote the conversion of web traffic into contacts, and to generating new leads and prospects. Every blog page or other piece of content should feature a call-to-action at the end.
When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out forms on landing pages, they typically become leads.
SMART FORM CREATION
The greater the number of fields to fill in a form, the lower its rate of conversion. To establish a relationship with visitors to our site, they must provide you with their contact details. Forms with a large number of fields to be filled are useful but are often poorly perceived by visitors. We will create Smart fields that interact with the data already in the database of contacts, which allows a progressive profiling of your prospects , without bothering them with long questionnaires
Keep track of the leads you’re converting in a centralized marketing database. Having all your client data in one place helps you make sense out of every interaction you’ve had with your contacts - be it through email, a landing page, social media, or otherwise. It also helps you optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.
CONVERSION OPTIMIZATION AND A/B TESTING
Optimizing lead generation means ensuring your entire conversion path is working. This first means applying best practices to CTAs, landing pages, thank you pages and email. Then we focus on testing, collecting data, and driving our decisions based on that data. We test everything so that you know what is working and why it works on your website, down to even the most minor changes.
Simply growing your database isn't enough. Segmenting your database into well-defined target audiences that have similar needs, behaviors or demographics is what can take your campaigns to the next level. We help you understand the segments that matter and incorporate them into your inbound marketing plan to maximize conversion rates.