Comprehensive PPC Audit Services
Save money and increase clicks with our PPC Audit Services. We’ll review everything, from your ad copy and bidding strategy to your quality score and landing pages.
What is a PPC Account Audit
Are you running Google Ads campaigns but you’re not sure whether they are well optimized? Would you like to check whether your PPC account is well set up? Are you struggling to generate conversions?
If you face any of these problems, our PPC audit service can help you out! We will review several aspects of your Google Ads account including settings, budgets, keywords performance, campaigns structure, tracking setup, conversion rate, and more. Our PPC expert will ensure that you are using its features to your full advantage and will prepare a comprehensive Google Ads audit for you with a detailed report and recommendations for improvements.

Benefits of a PPC Audit
- Optimize your PPC campaigns
- Provides helpful strategy advice.
- Better conversions and ROI.
- Prevents wasting your Ad budget.
- Increase your Click Through Rate
- Improve landing page experience.
- Detect technical problems.
Our PPC Audit Process
Here Some Useful PPC Stats
1 Assess
Your dedicated consultant will have a PPC audit discovery call with you to understand your business objectives and goals.
2 Audit
We check several aspects including your account settings, keywords, campaigns, conversion tracking, budgets and more.
3 Report
You will receive a comprehensive report detailing the findings of the PPC audit with recommendations for improvements.
In-Depth PPC Account Audit for Higher Campaign ROI!
What Do You Get With Our PPC Audit Services?
Paying for ads doesn’t guarantee customers; they need to be optimized. Here are some of the areas that we will review when you hire Compiac for a PPC audit.
KPIs and Goals
We will take look at your goals and review your google ads campaigns' historical performance trends which helps us pinpoint your PPC issues and problems.
Analytics Integration
Verify that your Google Ads account is properly linked to your Google Analytics Account and you have setup the required goals for your campaigns.
Conversion Tracking
Ensure that you are tracking conversions properly from paid ad campaigns when an action such as a phone call or form submission takes place.
Budget and Bidding
Check that the daily budget is sufficient, validate the bidding strategy for your campaign, and verify bid adjustment to ensure you can hit your KPI metrics.
Keywords Analysis
Our PPC experts will review and optimize your keywords (converting, unprofitable and negative). This will help you reach the right audience and save budget wasting.
Account Settings
Check your Google Ads account settings and structure, making sure the preferences have been set up for language display, number format, time zone, auto-tagging, etc
Campaign Setup
Verify the structure of your campaigns to ensure you have selected the proper networks, locations, devices, Ad rotation, and Ad scheduling options.
Ads Extensions
Ads extensions are very important if used properly they can increase your CTR. We will ensure that sitelinks, structured snippets, and callout extensions are used properly.
Ads Copy
Your ad content impacts how your audience responds to your ad. We will make sure that your Ads headlines and descriptions are optimized.
Landing Pages
Ensure that your landing pages provide a good user experience and their context, images and content are relevant to the user search term and your Ad campaign.
PPC Audit FAQs (Pay Per Click Audit FAQs)
A PPC audit is a thorough investigation into your PPC account to identify areas that can be improved to boost campaign effectiveness. PPC auditing is a manual time-consuming process. Some of the key areas we review as a part of our Google Ads account audit include conversion tracking, location, ads scripting, bidding strategy, keyword selection, keyword matching, remarketing ads, search terms, ad copy, and landing pages. We will provide specific recommendations to improve your account structure, ad extensions, and campaign settings
Depending on your needs, the size and complexity of your Google Ads account and the number of your paid search campaigns, PPC Audit Services can take up to 3-4 weeks to complete.
The cost of a PPC Audit will depend on the size and complexity of the Ad account being reviewed. The larger your ad account is, the more time it will likely take for our team to conduct the audit. Smaller, local campaigns generally require significantly less time and, therefore, will cost less.
Also, it depends on whether you are opting for training or guideline which can affect the total cost. At Compiac, we provide customized solutions and offer affordable in-depth PPC audit packages. Contact us to get an idea of approximately how much the PPC audit will cost.
Start With a Free Assessment of Your Current PPC Campaigns
In-depth PPC audit by our Google Adwords experts. Know your campaign's strengths and weaknesses. Get advice on how to improve your PPC campaigns