In these days simply creating posts is not enough, optimizing each post to generate more visitors through organic search results is a must before pressing the publish button. If you don’t take the necessary time to review what you’re putting there, you could be missing out potential traffic and customer. By following the below Inbound marketing and blogging best practices, you ensure that your blog post has the best chance of being found, read and shared.
Need some inspiration? Check out these “How-To” examples from our blog:
In this article, I’m going to present a 9 useful SEO tips to optimize your blog post. These important tips and techniques represent a successfull key for any on-page search engine optimization that simply you can’t ignore them.
Step 1: Perform a keyword research based on your target buyer
keywords are the words used by strangers on search engines when they are trying to learn more about something. In order to attract those strangers to your website, you need to identify which keywords relate to your products, services, business or industry.
Your keyword research should be focused around your target buyer, at the end you want want to convert them to visitors, leads, and ultimately, customers. You need to identify who they are, what their goals are, and what challenges they face in order to understand what they’re searching for.
Step 2: Create content around your keyword
Nowadays, search engines are getting smarter and smarter. No only they are trying to understand the keywords, they are also trying to understand the searcher’s intent.
For example let’s say you search for “hotels Lebanon”, probably you are trying to find more information about Lebanese Hotels or you are planning for a trip to it.
Google will try to understand what you’re actually looking for, looks at all related pages, and then shows you the results that it thinks are the most helpful in our example you will get results related to room’s prices and reservations. It’s not just going to show you exact matches to the keyword that you searched for.
As a marketer, you should create content using related keywords, natural language and different variations of your keyword, like “Hotel reservations in Beirut” or “Top 10 hotels in Lebanon”. You don’t have to use the same exact phrase over and over, use synonyms and don’t repeat.
Step 3: Add the keyword to your page title and URL
First, optimize the page around a primary keyword. Be sure that the keyword explains well what the page is all about. This will help search engine understand the purpose of the page to know how to best index it.
Add the keyword to the page title, and include your company name as well. You page title will shows both on the browser tab, and also as the link to the page in search results.
Next, add your primary keyword to the URL. This can also be seen on the page and within search results. If using a long-tail keyword, use dashes to separate words (compiac.com/long-tail-keyword-phrase). If editing a live page, any change that you make to the URL will create a new page. So make sure to set up a 301 Redirect that will direct the old URL to the new one, sending people seamlessly to the right page. This will save all of your SEO credit and ensures that you don’t break any links to the old page.
Step 4: Add your keyword to the headers, images alt-text
Next, add the keyword to the page headers and content, use the keyword naturally throughout the page.
Also ensure that you add the keyword to the image alt-text to any image found on your page. Search engines can’t read images, so alt-text allows a search engine to understand what that image is about. This also allows that image to get found in image searches.
Step 5: Place your primary key in your meta description
Next, add the keyword to the page’s meta description. This short summary will appear below the link (or title) to your page in search engine results… Each page should have a unique meta description, no longer than 140 or 150 characters. Though it doesn’t directly affect SEO, optimizing it can improve the rate of people clicking through (CTR) to your page.
Step 6: Include Relevant internal and external links in Your Content
Another way to improve your on-page SEO is to include relevant links within the content. Search engines follow links between pages to see how they are related to each so linking to reliable sources helps build the authority and trustworthiness of your website. Link to one or two sources per paragraph at the very most, don’t be spammy!
Google also encourages to link to internal pages from your website, in order to drive traffic to them, as well as to outside resources. This will help you build connections, and it gives your readers more helpful resources.
When you do link, make sure to hyperlink text that contains relevant keywords that you’d like to rank for. For example, this blog post contains a link to another blog post “effective guide to keyword research”, with all of those important keywords acting as the hyperlink.
Step 7: Optimize user experience, make sure you page is easy to browse
Make sure your website is intuitive and easy to browse. Don’t make people hunt for what they need. Show them the next step they can take with your business, and you’ll convert those visitors into leads, and eventually customers.
Edit your page to promote good user experience. Search engines are also looking at the experience that people have on your site when determining how to rank you.
Step 8: Optimize your website for mobile
Nowadays 80-90% of internet users own a smartphone. That’s huge! And as more and more people use mobile devices to access the Internet, search engines are trying to make it easier for people to find mobile-friendly websites. So make sure that your website can be easily viewed on any screen size. If your website is not mobile-friendly you should fix that right away.
Step 9: Publish your page to social media networks
Once you’ve created and optimized your content, don’t forget to promote it through social media and email. The more people see, share and link to your post, the more popular your site will grow and the more trust you’ll gain with search engines.
Thank you for reading. I hope this guide will give you a much better idea about on-page SEO best practices. I encourage you to start trying some of these techniques now to make sure that you are publishing successful blog posts like an expert. Remember, you will never rank high if you never even try!
Did I miss any SEO tips? Please feel free to leave your feedback in the comments section. I will gladly answer any questions that come into your head.