You need the right tools to succeed, whether you want to improve your marketing efforts or to increase sales and revenue. Especially if you want to take advantage of the rising tide of inbound marketing, growing your lebanese business effectively has to include finding software that maximizes your chances of success.
Of course, the huge list of tools available online can make it difficult to choose which one will most help your business. While the best fit can depend on your individual brand and preferred marketing tactics, here are my favorite 5 inbound marketing tools to skyrocket your Lebanese business online at an affordable price.
If you embrace inbound marketing, chances are you depend on social media to engage your audience and drive web traffic. Of course, thanks to increasingly complex algorithms, frequent publishing on your networks of choice is crucial for your audience to hear you.
That’s where Hootsuite comes in. As a social media management suite, it allows you to schedule content ahead of time. In addition, you can set up social listening capabilities that allow you to pick up (and engage with) relevant chatter surrounding your brand and industry. In short, it’s the perfect tool to streamline and improve your social media presence.
Your content marketing efforts may not succeed if they don’t include effective visuals. Visual content statistics show just how much more effective blog articles, social media posts, and any other type of content is if it’s accompanied by an effective visual.
Of course, unless you’re a Photoshop wizard, you may not feel comfortable creating these visuals. That’s where Canva comes in. The tool is specifically designed for marketers looking to visualize content, creating anything from website hero images to infographics thanks to an intuitive, drag and drop process.
How do you know whether your inbound marketing efforts will be successful? Most product suites, from your CMS to your social media network of choice, include their own analytics suite. However, they tend to struggle in connecting your individual tactics to each other, and to your larger marketing goals.
Google Analytics can solve that problem. It helps you understand user behavior on every part of your website, along with setting conversion goals that track interested readers through your sales funnel. Best of all, it’s completely free, making it a must-have for any aspiring content marketer.
Email continues to be among the most effective types of marketing available. If you can send a great email to interested members of your target audience, their chances of converting to customers increase greatly. As the market leader among email marketing tools, ActiveCampaign should be the go-to tool for any brand looking to take advantage of the medium.
Creating emails within the tool is simple, relying on drag and drop mechanisms rather than direct code editing. You can use existing layout and design templates, or create your own. The tool even includes an easy way to generate and manage subscribers to make sure that your messaging always complies with CAN-SPAM best practices.
It’s difficult to overstate just how important a great headline is for your content marketing strategy. It acts as the gatekeeper for readers, either piquing their interest and inviting them to read or turning them away to alternative that seem more compelling. It’s no surprise that some expert recommend spending more than 50% of time spent on your content on nothing but the headline.
To get it right, you can follow some of the countless credible best practice guides available online. Or you can use this tool, which will give you a quick way to brainstorm and come up with headlines that perform well both on Google and for your audience. Once you start using it, it will become an invaluable tool in your arsenal.
By using these tools, you can create an inbound marketing strategy and tactics designed to convert your audience. Of course, you can also go with one of the more comprehensive solutions, such as HubSpot, which allow you to blog, email, and even write great headlines within a single platform.
For help in maximizing inbound marketing effectiveness to grow your business, or if you want more information on how you can improve your efforts using the above tools, contact us.