Category: Inbound Marketing

Due to the emergence of the internet, there has been a basic shift in marketing strategies. Today, schools are realizing that outbound marketing tactics alone are no longer enough to attract parents searching for schools. The way students and parents are choosing their schools have changed. Everyone today is talking about inbound marketing for schools.

Landing pages are vital tools for growing your email list. Its central purpose focuses on promoting a single, enticing content offer with the goal of converting your visitor into a new lead. Since building your list is the lifeblood of your business, leveraging multiple landing pages specific to your target audiences is crucial for improving […]

You need the right tools to succeed, whether you want to improve your  marketing efforts or to increase sales and revenue. Especially if you want to take advantage of the rising tide of inbound marketing, growing your lebanese business effectively has to include finding software that maximizes your chances of success.

Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one (Source: Capterra)? You’re also 14 times more likely to sell to an existing happy customer than sell to a new one.

As a business owner, you have a lot of goals:  building a reputation for trust and honesty within your community, getting more customers to visit your website or your brick and mortar store, generating qualified leads for your sales reps, and delivering outstanding customer service, among others.  But all of those goals are secondary to […]

It’s agreed that inbound marketing is the best strategy for promoting and building your brand online. In a digital era where consumers religiously leverage search engines, social media networks, and business websites to make purchasing decisions, inbound is the way to get in front of your desired audience to grow a sustainable company in 2017.

One of the biggest, most common problems businesses face in their digital marketing is finding ways to generate more traffic to their website (Source: Backlinko). Before you can capture qualified leads from your landing pages or forms to grow your sales funnel, you have to get people on your site. It’s an important step in […]

Promoting your brand on Instagram is a powerful move towards boosting exposure, featuring your products or services, driving traffic to your site, and gaining new customers. It’s one of the top growing social media platforms and businesses are taking full advantage by successfully connecting with their audiences and spreading their brand message.

Inbound Marketing is by far the best and most cost-efficient way to grow your business in 2017. Rather than using modern methods like cold calling and buying email lists, inbound provides a more efficient, better way of attracting new customers to your business and keeping them

Inbound marketing has become the preferred method for many business to capture more customers than if focusing on offline marketing. While you’ve maybe used outbound marketing for a long time, you’re likely realizing the limitations of this in your campaigns. Especially when you have a website, seeking out visitors can sometimes lead to disappointment and […]