One of the biggest, most common problems businesses face in their digital marketing is finding ways to generate more traffic to their website (Source: Backlinko). Before you can capture qualified leads from your landing pages or forms to grow your sales funnel, you have to get people on your site. It’s an important step in your inbound marketing.
In 2017 where online marketing is absolutely mandatory to get in front of today’s consumer, honing your traffic strategies is vital to producing other desired results in your business. The good news is that there are simple, effective tactics you can implement now to drive new and repeat visitors to your website.
Here are 4 important tactics that you can use in 2017 to attract quality traffic to your website.
#1 Quality-Rich Blog Posts
An amazing 71% of business bloggers state their blog increased visibility in their industries. Also, companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that only published 0-4 monthly posts (Source: Hubspot). Not only does blogging position you as an expert in your industry, but it also provides the advantage of creating more opportunities to drive traffic to your site.
You see, with each new blog post is another chance for your audience to find you on the search engines. With search being the top tool consumers use to find answers, solve problems and find brands, it’s important to leverage blog marketing so you “show up” when potential customers are looking for you.
Your email subscribers are perhaps your biggest fans! They’re 3 times more likely to share your content on social media than followers from other sources and are eager to indulge in your message. Get them involved in your marketing by encouraging them to post your content to their social networks.
Follow this quick checklist to driving more traffic from your list:
Send a short email broadcast to your list highlighting your recent blog post
Point out 2-3 benefits recipients will gain from reading your message
Use colorful call-to-action buttons that stand out and directs to your site
Ask your subscribers to help you get the word out by sharing your post on social media. Use plugins like ClicktoTweet that easily allows them to share from your email message
#3 Leverage Social Media Groups
Creating groups on social media build a community around your brand, serving as an ideal platform for keeping your like-minded followers connected. It’s perfect for starting conversations, generating feedback from your audience, addressing questions and concerns, and posting your blog content to drive traffic to your site.
Sharing your quality-rich blog content in these groups is at the heart of the inbound way. You’re extending value and education that attracts users to your brand. They’ll want to do business with you because of the amazing free content you’ve given away that has helped solve their problems.
The key is to make it an interactive environment so everyone is contributing in some way. With an active group, however, you’ll help boost customer loyalty and have an avenue that is constantly sending traffic to your website.
#4 Facebook Retargeting
Approximately 96% of visitors that come to your website are not ready to buy. With retargeting (or remarketing), you can have your ad content “follow” your recent visitors everywhere they go online to keep you “top of mind” long after people leave your site. This paid tactic entails placing a tracking code on your actual website that then sets a tracking snippet or cookie on the browser of those who visit your site. It’s an effective way to foster repeat traffic and help achieve other goals like lead generation and sales.
Facebook retargeting is extremely cost-efficient for your small business and simple to implement. It’s highly recommended to getting more eyeballs to your landing pages for new leads and building your audience on Facebook. You’ll create custom audiences and tailor content specific to them for increased responsiveness.
Each of these tips will help you drive quality traffic to your website from people who are interested in your brand and what you have to offer. Start with two tactics and measure your outcomes. Be sure to give it time so you can gauge what is generating results and what you may have to adjust for improvements. Then add on a third tactic…and repeat. The more traffic strategies you have working for you, the more opportunities you create to grow your brand.