Conducting a website analysis is an important part of any marketing strategy if you’re a marketing manager or consultant. A good website analysis will not only produces information about issues that your website is facing now but also aids in your overall SEO strategic goal-setting and planning. Done right, a good site audit can steer your marketing project in the right direction.
if your site isn’t appearing in Google search results, or it’s performing more poorly than it once did, you can use these tools to identify and fix SEO issues on your website.
So here are our recommended 7 free SEO tools to analyze your website:
Site Analyzer provides an excellent analysis of any page of your website, you can sign up for a 3 days free trial in which you will be able to analyze up to 1000 pages. Their report shows 50 criteria based on SEO, design, content, performance, accessibility, and security. Not only it analyzes your page but it also shows you how to fix your page issues and eventually optimize your SEO in the form of the task list.
Check broken links, indexation issues, duplicated content and website structure.
Analyze any page of your website one by one in a few seconds.
check if your website can be crawled by search engines.
Track your page rank position on Desktop, Mobile as well as in different countries.
Analyze any kind of website: HTML5, WordPress, Prestashop, Joomla, Magento, etc.
Generate a Complete report of your website in a few seconds.
Export the analysis report in white label PDFs and personalize it using your own logo, colors, fonts, etc.
WooRank is a cloud-based service that can generate instant valuable website analysis combined with a list of comprehensive tasks. Woorank provides the ability to run their tool for free for a couple of times, in addition, they have a 14-day trial account to test their services.
Woorank SEO website review tool can help you optimize your website for search engines, achieve higher ranking positions, attract more visitors, track your competitors and achieve higher ROI. Their report includes auditing on-page SEO, mobile user experience, Crawling errors, Site speed, backlinking summary, social overview and much more.
Unlimited in-depth website analysis and review to improve your website rankings & online visibility
Ability to export reports in pdf or Powerpoint slides format in just one click using your brand’s colors and logo.
A Competitive Analysis tool to monitor your competitors’ strategy and discover which keywords they are targeting
An easy-to-use Checklist containing a prioritized set of tasks so you know which issue to handle next!
Seoptimer is a totally free online tool for every webmaster and SEO specialist to use on a daily basis. Seoptimer checks over 20 most important SEO factors on any page. Although the list of checking is minimal as compared to other Audit tool the nicest thing about this is that it is absolutely free and it can give a fast insight on how to optimize your page’s SEO. In addition, they have a nice chrome extension which you can add to your browser, so use this handy plug-in for fast and accurate SEO analysis of your website. Remember that Seoptimer.com allows you to check any pages, not only the homepage.
Provide a checklist of the things that you should improve on your page.
Audit your HTML header including Page Title, Meta description, Keywords.
Analyze your body content such as header tags, Use of Bold in your text, image Alt-text.
List internal and external links on your page
Check the availability of Robots.txt and sitemap.XML files
Misc checks such as social media signals, HTTP Headers and hosting server info
Found’s SEO Tool
This free tool will provide you with an initial snapshot of what is, and what isn’t, working on your website. All you have to do is to enter your page’s URL and you will receive an instantly automated SEO audit of your site, with an overall score and advice on how to improve it.
you can use the result of the report as a starting point that will quickly alert you to some key issues that may need to be looked at. although this tool does not provide a complete full audit, I think it provides some extremely useful info related to technical issues, keywords check and external links analysis
Checks for duplicates on the homepage. This checks www and non-www versions and for multiple index files.
Robots.txt and Sitemap existence check
On-page links analysis such as internal and external links within the page
Headers and images check such as H1 tags, missing image- alt tags
Keywords and metadata analysis
Domain authority and total links
Lipperhey is an online SEO service that analyzes and objectively assesses the quality, searchability, and popularity of your website. It comes in 2 version Free and Paid (99$/Month), with the free version you can analyze your site page by page. The tool uses best guidelines from Google, Yahoo! and Microsoft Bing to analyze your page. It generates a detailed advisory report for you to help improve and guide the growth of your site.
Estimated number of visitors for the page along with its social media popularity
Availability of robots.txt and sitemap.xml
Mobile devices compatibility
On-Page SEO such as title, URL, heading, subheading, and meta description
SEOSiteCheckup is a free service that runs your site through a variety of common optimization checks, ranging from meta tags to caching and content relative to other data on the page. Seositecheck up provides a number of tests on your site and gives color indicators on whether you pass the test or not. It covers SEO issues, speed optimizations, server and security, mobile usability and social media.
One of the best things that I like about this tool is that their analysis not only covers what are the problems but also suggests ways to make the fix. In addition, SEOSiteCheckup also provides a long list of different Free SEO tools worth checking that you can use to audit your site.
General SEO check that covers title tags, meta description, the most common keyword used, Headings status, robots.txt, and sitemap.XML check, broken links
Site Speed such as page size, compression, loading speed, page objects and HTTP requests, and page cache
Server and Security such as the usage of HTTPS
Mobile Usability covering mobile responsive test and user experience
Advanced SEO including structured data check, tag checker, canonical checker and much more
If you want to test your site to see if it follows the Google webmaster guidelines and Find out what is slowing down your site then Varvy is your friend.
With this clean and easy-to-use site audit tool, only you just need to enter a URL to get a list helpful insights. The report will be generated in less than a minute and dives deep into different aspects of your website’s performance. You’ll be able to see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, domain strength, links, image SEO, social counts & mentions, page/technical SEO, pagespeed, external links and more.
Tool to check your website against Google Webmaster best practices
Tool to test your page against common page speed issues
Tool to check your website for mobile SEO issues
In conclusion, Search engine optimization is no longer an option for small businesses that want to be competitive, grow, and see returns on investment. Properly optimizing your website will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. So stop wasting time, check your website using the above tools and start optimizing it immediately.
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