Enriching your digital strategy that successfully gets in front of your desired audience is imperative for a profitable 2017. You see, the Internet has become the “go-to source” for consumers to shop, find information, engage and communicate with their favorite brands, and stay abreast in industry-related news. To excel in an ever-changing technology era, it’s essential that your Lebanese company leverages the best tactics that are working now to achieve long-term results from your marketing.
Here are five effective digital marketing strategies to boost your success in 2017.
#1 SEO is a Must!
Search engines are perhaps the top source people use to look up information, answer their question, or find a store nearby. When your target market is seeking content that you specialize in, you want to show up! Ensuring that your website is search engine optimized positions you to be found on Google and Bing. In 2017, SEO is not an option…it’s a must!
Boost page-load speeds using a caching plugin, reducing the number of plugins on your site, and optimizing image sizes
Improve user-experience with clear navigation so readers and find what they’re looking for easily on your site
Include relevant outbound links to boost your credibility and SEO
Blog regularly to establish more online real estate and optimize on relevant keywords in your niche
#2 Maximize Your Impact on Mobile
Google actually favors sites that are mobile-optimized since more users are accessing the Internet via their smartphone. In fact, in 2015, Google confirmed that more searches are taking place on mobile than on desktop computers (Source: Search Engine Land). Not having your website mobile-ready today will significantly impact how visitors interact with your content.
Yet, a mobile-ready site boosts your ranking in mobile search, allowing you to maximize on this traffic. Therefore, take the Google test to discover if your website is prepare for mobile users. Test your email content before sending it to your list to ensure its legible on mobile. These small changes will make a big difference in your SEO ranking and website experience.
#3 Build Your Audience with Content
Content is still king in 2017! From blogging to video marketing and social media messages, content is what naturally attracts people to your brand, fostering the know, like and trust factor. It is indeed the essence of the inbound marketing way and will solidify your brand faster than any other technique.
Here are some killer content ideas that will reign this year to include in your digital strategy to grow your audience:
Interactive content has been deemed as the future of content marketing. Content types like calculators, infographics, audios, slideshow videos, and polls keep readers engaged with your message, bolstering user-experience. It also keeps people on your site longer which improves SEO ranking.
People are spending 3 times longer watching live video versus those that have already been recorded. Apps like Instagram Stories, Facebook Live, and Periscope are generating tons of engagement from social followers…and brands are successfully capitalizing on this movement. Take your audience behind-the-scenes, expand on a recent blog post, or report breaking news using live-streaming videos.
The average word count of top-ranking content (in Google) is between 1,140-1,285 words (Source: Searchmetrics). Long-form content allows you to organically insert your keyword more, further positioning you to be found in search. Implement a content strategy that supports this word count to improve SEO and position you as an expert in your niche.
Email marketing remains to be a top strategy to growing your audience, increasing revenue, and building a loyal fan base. Cultivate your leads with remarkable, strategic content that moves them further along in your sales funnel.
#4 Amplify Your Reach Socially
Did you know that one-third of millenials prefer to communicate to brands via social media? Prospects and customers are seeking to engage with businesses on social media to stay connected and interact with their content.
People are on social media to be…social! This is the perfect outlet to foster new relationships and interact with your customers in between purchases. A solid social media strategy will build brand loyalty, bring fresh business from referrals, and educate and entertain your followers that keeps them coming back to you for more.
A holistic marketing approach consists of testing and discovering what resonates best with your unique audience. It’s important that you measure your efforts so you know what’s generating results…and what’s not.
Taking the time to analyze your success breeds more success. You’ll know what techniques to focus on since its driving growth and what tactics to modify for improvement. This process will save you lots of time and frustration.
Here are a few things to consider in measuring your results:
Keywords – what phrases are people using to locate your content on search?
Shares – which of your content type creates the most shares?
Most Read – which topics and content types are people reading more of?
Engagement – what posts generates likes, shares, and comments?
Page views – how many page views does your content receive?
Leads – how many did you generate? How can you improve this?
Additionally, using tools like Google Analytics and social media management apps will provide clear data on which content pieces are working in your strategy.
In order for today’s prospects to find you, you must be online. The good news is that these five digital marketing strategies can position you for real success in the New Year. Your Lebanese company has what it needs to take your brand to its next level.