With Facebook, you have an easy way to reach your audience exactly where they are. But every other business, not to mention hundreds of personal connections, are clamoring for the attention of the same group of people.
So, how do you cut through the noise of social media and get your followers to click through to your website from Facebook? We have compiled a list of 4 ways to drive traffic to your website from Facebook.
Before you can take advantage of Facebook as a platform to drive web traffic, you need to double check that you have several things in place on your website. First of all, you need to have a reason for people to come visit your site. That means having a steady stream of valuable and interesting content.
The easiest way to accomplish this is by having an active blog so that the content on your website is no longer static and unchanging. Second, make it easy to share your content from the website out to social media. You can add a plugin for social media sharing or Facebook share buttons to your web pages and individual blog posts. And don’t forget to ask for shares. Sometimes people need to be reminded that they can spread content that was valuable to them.
One of the easiest ways to ensure that your posts are driving traffic to your website is via paid Facebook advertising. It’s budget friendly with ads starting as low as $5. But more importantly, you are able to target a narrow set of people so that you are sure you are reaching your target audience and not wasting your money on those who have no interest or need for your product.
Plus, you can use Ads Manager within Facebook to focus your ad campaign on website clicks. That way your budget isn’t being used solely generate likes and comments. But also be sure to include within your ad why you want them to visit your website whether it’s to fill out a form or capture an email address. Give a call to action and entice them with a piece of valuable content such as a white paper or e-book to grab their attention.
Facebook is known as a place for holding contests, but the key to utilizing them to drive traffic is to host the contest on your blog. Then you can push out engaging and interactive content via your Facebook page to encourage shares and click-throughs. You can even use Facebook shares or comments as a way to gain an extra entry into the contest. But always make sure you’re giving away a prize that is related to your area of business. That way you are only attracting your ideal customer to your contest.
4. Compilation List
Create a “greatest hits” list of your blog posts on a regular basis whether it is from a specific period of time (weekly or monthly) or based around a specific topic of interest to your readers. There are many benefits to doing this and sharing it on Facebook.
First of all, you generate more click-throughs because you are compiling a list and giving your readers more options. Second, it allows you to link back to previous articles and reuse content.
Finally, you give your readers a comprehensive look at a subject thereby providing them with valuable content that will keep them coming back to your website and your Facebook page again and again.
With these tips, you can start to leverage your Facebook page today for more website click-throughs. Always keep your content fresh and then test out what options and combinations work best for you. If you’re looking for ways to boost your social media presence and blog content, you can always reach out to us for help.
Need more tips on increasing traffic to your website? Check out these “How-To” posts from our blog: