Mobile optimization is the process of ensuring that visitors who access your site from mobile devices have an optimized experience for the device. This means converting your “desktop” website into a format that can be read on any mobile device.
A mobile website is designed specifically for the smaller screens and touch-screen capabilities of smartphones and tablets. It can be accessed using any mobile device’s Web browser, like Safari on iOS and Chrome on Android.
By having a Mobile Friendly website you eliminate the need for zooming, giving users easy access to contact information, and easy navigation to minimize hitting the wrong link. So as More and more people get online through their smartphone and tablet these days. It becomes very important for companies to have a website that is displayed properly on these devices.
In this post, we will see several tips on how to optimize your website for mobile display and generate more traffic to your website.
Step 1: Get A Responsive Design
For building a mobile-friendly website Google officially supports 3 configurations: responsive design, dynamic serving, and mobile-only sites. Responsive design is the recommended mobile configuration by Google. Responsive design serves the same HTML code (same website content) and the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but displays content differently based on the screen size of the device and its browser type.
This makes it easier for search engines to find and index your content and make it easier for visitors to engage and share your content. Responsive design is also more flexible as you won’t need to adjust your site whenever a new mobile device is released with new and unique screen size. In addition, you don’t need to create redirection since URLs are consistent across all devices which allows for faster load times and better website performance.
Step 2: Improve Website Speed
Page speed is a measurement of the time it takes to fully display the content on a specific page. A faster page speed is better. Many people have found that faster pages both rank and convert better. Google has indicated clearly that site speed is one of the signals used by its algorithm to rank pages.
Research has also shown that slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect your website conversions.
You can use Googe Page Speed Tool to ensure that your pages are loading quickly across all devices. This tool will give you a speed score and improvement recommendation, You can improve your page speed by:
Leverage browser caching
Improve server response time
Use a content distribution network (CDN)
Optimize images size.
Step 3: Mobile Friendliness Test
Test-driving your site helps you discover and weed out bad links, confusing navigation and a host of other potential functionality issues. Be sure to test yours on as many devices and browsers possible. Resizer is a simple and brilliant site for testing responsive designs. You can just type in the URL of your site and see how it looks across the most common desktop and mobile resolutions and orientations, from a phone in portrait mode up to widescreen HD monitors.
Google also has a free tool to analyze a web page and report if the page has a mobile-friendly design and gives optimization recommendations.
Step 4: Monitor Website Traffic
The most popular, user-friendly website traffic and usage tracking option available is Google Analytics. The free self-service tool shows you how many people visit your mobile site, from which devices and how often, along with where they live, how they found your site and much more. It also tells you which social channels drive people to your mobile entity and what content they share it. Use what you learn to fine-tune your mobile strategy over time.
So What does this mean for you and your website? If your website is not responsively enabled, then you’re potentially missing the opportunity to connect with your audience through mobile devices and tablets.
Sure, your non-responsive website is still accessible on a mobile device, though your audience’s mobile experience is going to be less than optimal. When your competitor has a user-friendly, mobile responsive website it isn’t hard to guess where potential clients are going to go.
So There is no better time than now to get up to speed and to optimize your website for responsiveness. Get a fresh start and give your audience the mobile experience they deserve.
Please feel free to leave your feedback in the comments section. I will gladly answer any question that comes into your head.
Need some inspiration? Check out these tips and examples from our blog: