Blogging for your business is mandatory for building a strong and authoritative brand online. In 2016, no brand should be without an active blogging campaign that produces ongoing quality content for their followers and customers. It’s the platform that builds the like, know, and trust factor with prospects while increasing brand awareness and exposure. With search engines being the #1 way consumers look up information, your blog serves as a source for offering solutions and expert advice to your buyer personas.
The goal is to outline the top benefits of blogging for business and marketing. We’ve compiled the best reasons why every brand should leverage a blog platform to accelerate and sustain business growth.
#1 Position your brand as an authority and leader in your niche
Simply put, blogging is the best way to brand yourself and be viewed as a reliable source in your niche. By consistently answering your personas most impressing questions, you will be deemed as the “go-to guy” (or gal) in the eyes of your audience. They will come looking for you for answers…in a good way! Blogging establishes trust and actually has been rated as the 5th most trusted source for accurate online information.
#2 Content to share with your email subscribers
Businesses who blog receive twice as much traffic from their email subscribers than companies who don’t. Also, email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout). Sharing your blog content with your list is a power-packed strategy because you’re feeding subscribers valuable content that keeps them engaged with your brand and you’re driving consistent traffic to your website.
#3 Drive new and return traffic to your content from search
The majority of search users (between 70-80%) actually ignore paid ads and only focus on organic results. By optimizing your blog post, you increase SEO to having your content be found on Google and other search engines. As mentioned, consumers look to search first when seeking new information. Your blog is a great way to drive traffic to your content and increase brand visibility.
#4 Excellent lead generation source
Blogs that post daily generate 4 times more leads than those that posts weekly or less (Source: Right Marketing Mix). Additionally, small businesses that blog get 126% more lead growth that those that don’t. Your blog is the best tool for generating leads. Growing your list is the lifeline to your business so its imperative to focus on creating quality blog content to attract the right traffic, thus the right leads to your sales funnel.
#5 Generate sales that improves your bottom-line
Did you know that a whopping 70% of customers say blogs influence what they buy? For B2B brands, 56% of B2B purchasing decisions came as a result of a blog post (Source: DemandGen Report). These startling numbers reveal the significance blogging has on improving revenue and bring more dollars to your business.
#6 Relevant content to share with social followers
Social media loves blog content. In fact, take a look at the trending topics section in Facebook…you will notice a recurring theme: most of these articles are blog posts! Because of that powerful feature called “share”, social media channels are sending tremendous traffic to blog sites. Not only are you feeding your followers with good content, its also sending massive visitors to your website!
Blog articles are also one of the top 3 reasons people follow brands on social media!
#7 Keeps your website fresh and dynamic, encouraging repeat visitors
Business blogging is a medium for you to keep your market abreast of trending topics, related industry news, product advancements, inspirational messages…anything that continues to add value to their lives. In doing so, you give your company the slight edge of reaping 55% more website visitors than your competitors who are not blogging.
#8Gain feedback from your audience through comments
Blogging is interactive. You have the opportunity to give expert advice and your viewers are able to provide instant feedback and ask questions in response. The feedback and inquiries you receive is golden because it lets you know exactly what your market is thinking and these content pieces can serve as future ideas for blog posts and other marketing campaigns.
#9 Best source for your repurposing content strategy
The good news about creating a long-form blog contentand consistently blogging is that you end up with tons of content pieces for your other marketing channels. You can take one blog post and convert it into multiple forms of content to distribute throughout the web, or repurposing your content.
Along with sharing your blog with your list, you can share a live-stream video using Periscope or Facebook Live, design visuals that complement your blog content to post on Instagram, Facebook and Pinterest, share it with a business community on LinkedIn, and turn it into a video series to upload on YouTube. With content repurposing, you will never run out of content to share with your audience.
#10 Showcases your brand’s personality
Finally, your blog allows you to reveal exactly who you are and what your brand stands for. You can be as creative, stylish, open, outspoken, spirited and vibrant as you desire. It’s your platform…your voice. You own it! Let your audience experience a sense of your business culture, passions and purpose, serving as an outward expression of what your company is made of.
Blogging is the hub of your entire online marketing strategy. It’s by far the best tool to establishing authority in your niche, generating traffic to your content, capturing leads, boosting engagement and improving revenue. Commit to bolstering your blogging strategy to experience these amazing benefits in your business. You’ll begin to understand why marketers proclaim it’s the best time investment in their marketing toolbox!